DIVAS is not a cheap Vodka. It has none of the crass stereotypical qualities of cheap Vodka, such as nasty chemical burn, etc. DIVAS is 100% Australian made from real Australian wine grapes, allowing it to be priced as fortified wine, yet TASTES AND SMELLS EXACTLY LIKE TOP QUALITY VODKA! We think it actually tastes smoother due to its grape origin. One of the Sydney Fringe Festival cocktail finalists this year was a "Grape Sour", which used DIVAS as its base. Inspired by the lack of quality Vodka at reasonable prices, we have developed DIVAS using nothing but the finest ingredients derived from Australian grapes combined with the latest technology. Its crisp taste is stunning on its own or a perfect base for any cocktail. It is also great in "CHILLED SHOT GLASSES" or "JELLY SHOTS" for a quick pick up.