In Japan Plum Wine is called UME-SHU (wu-meh-shoo), UME means Japanese Plum and SHU means Liquor. The UME fruit has been one of the most revered fruit in oriental culture for centuries. Choya is a sweet dessert wine with a flavor reminiscent of maraschino cherries. Excelent to mix with other liquors to make cocktails such as saketini's."Only the finest, 100% Japanese, ume fruit are used to create Choya’s delicate sweetness and exquisite fruity aroma. Choya is produced using traditional methods unchanged since 1914. Gently sweet with a tough of pleasing acidity, Choya Umeshu is best served as an aperitif or with spicy, sweet and sour Asian dishesSweet and refreshing, Choya Umeshu is as fun to drink as it is to share with friends. Let's face it, not too many sweet wines on the market come in such a distinctive bottle. Not only is its cylindrical bottle shape unique, but Choya has added some Ume fruit to the bottle. Don't extract and eat the Ume fruit. Trust us.